Today, it’s crucial for your business website to have an exceptional blog. Producing fresh and relevant content amounts to building a greater online presence, establishing brand awareness, gaining more customers and so much more.

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#1 – Ensures online visibility – by using keywords in your blog search engines will rate your site higher in the search rankings. This means if you’re a company selling hiking gear in Colorado the more times you have the words “hiking”, “gear” and “Colorado” as keywords listed into your entire website, the search engine will pull up your listing higher when a user searches for those words. This ultimately means you’ll rank higher and gain more visibility than a competitor who does not have those words in their blog.

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Although, the overuse of the keyword and an un-natural sounding blog can do huge damage.

If you’re trying too hard and sound unnatural, your online readers will easily pick up on this. Therefore you may come across as unreliable. This overuse is also picked up by the search engines, like Google. If Google detects that you are overusing the keywords, they will actually mark you lower on the rankings because they may feel your site is a scam.

That’s why hiring a great blog writer is important. It’s a delicate art of balancing the keywords without overusing it that skillful blog content writers are successful at.

#2 – Show who your company is – creating a blog means that you have complete control of what you want to say, how you want it to look and the online atmosphere you want. This allows customers to know your company’s personality. If your customer’s like what your brand is and what you stand for, they are more likely to trust and purchase from you vs a competitor they may disagree with their practices or not know anything about.

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For example, Starbucks is known to treat their employee’s with respect and offer amazing benefits. For this reason customers are willing to spend more money on coffee, versus a competitor because they feel that their money is going to a greater cause. This is a part of Starbucks personality and therefore people feel good about themselves when making the choice to spend money there.

#3 – Social Media Sharing – If a reader finds your blog interesting they are likely to share it on their social media platforms. This exposes your site to more users who may not be aware that you exist. This is why having a relevant and fresh material is also important. The more shares your blog post is able to generate the better. This allows your business to grow the best way possible and that’s with referrals.

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These are just a few main reasons for a business to have a blog. Do not underestimate the power of having a good blog writer and what it will do for your business.

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