No one enjoys reading a research paper. Even if it’s the most interesting topic you can imagine, putting it in a research theme type of paper, can quickly become snoozefest. If your blog is too formal it can feel like a monotone robot spewing out information. Which, people in academics seem to love but the rest of us searching online need a little bit more fun and engagement.
For this reason, when writing a blog it is highly necessary to write as if you are talking.
By keeping this friendly and human tone it shows personality and therefore is engaging. I mean, if you’re still reading this…then I’ve kept you engaged. See? It works!
It also makes you more approachable to your readers. If you’re approachable then people will actually enjoy and look forward to your blog posts. I mean, that’s the goal of writing a blog, right? To connect with other people with similar interest and learn from each other.
Plus, isn’t it more fun to write like you talk? To show your personality while still giving out vital pieces of information? I think so! Comment your thoughts! I would love to hear them!