Page 3 of 3

Master the Art of Writing With These 5 Tips

When you think of a professional writer you may imagine someone who can always find the right words immediately. Which can be true, but it’s not likely a writer begin that way. Mastering the Art of Writing takes time and discipline. Below are 5 tips that will help you prepare to become a better writer.

blogging blur business communication

#1 – Write every single day

I know. Sometimes writing is daunting and you’re just not feeling it. But, if you discipline yourself to write every single day, it’ll become a lot easier and you’ll find it’s more enjoyable. Throughout the process you will also find your voice and become better with every day.

#2 – Discover your passion and make it your niche

Your energy and love for a topic shines in your writing. Therefore, you don’t want to be writing anything that you find boring. This will reflect in your writing and your readers will likely find your tone boring as well. Plus, why waste time researching and writing about something you don’t like. So be sure to be passionate about your topics.

man wearing gray blazer

#3 – Always be learning and reading

Even if you have found your niche, do not think that you know it all. There is always something else to learn and to research. You want to be an expert at your field and trends are always changing. So, never assume you know it all. Instead open yourself up to learning and reading as much as possible.

#4 – Keep the rough draft…rough

In other words do not edit the first draft. Make the first draft messy! This is how you can let go and get out everything. It allows you to not have any distractions that may interrupt your creative process. Trying to make it look pretty in the first round, can be detrimental. You can easily forget the things you were going to say, all because you needed to go back a spell a word correctly.

fashion legs notebook working

#5 – Take breaks

Once you have written everything out on the rough draft, step away from it. It’s all there on the paper anyway, so you can take a break. Look at it again with fresh eyes in a few hours or days later. This will make the writing process easier. If you do everything at once, your brain kind of turns into mush, and you’ll likely miss easy grammatical errors. So give yourself and your brain some time to relax and approach the piece at a later time.

It really comes down to figuring out what works for you as a writer. One method or tip may work for one writer and not another. These 5 tips usually help most writers learn how to become more productive and thoughtful in their writing. Hopefully you find them helpful as well.

What is SEO?

SEO is an acronym for Search Engine Optimization. SEO is a method of creating and organizing your website so that it ranks in the top section of a search result.

Because let’s face it…we don’t tend to scroll down or let alone click onto the second page, when looking for google search results. We typically will click on the top sites that are shown to us.

advertising alphabet business communication

Now, typically the first result you see will have the word “ad” under it, meaning that that company paid HUGE bucks in order for their site to be listed first. But, below that you will notice sites that do not have to word “ad”. This means that this site has all the aspects that search engines are looking for and that it organically came up in the top of the search results.

black samsung tablet display google browser on screen

This means that this website has exactly what the user is looking for and is a reliable and trust worthy site.

How do search engines, such as Google and Yahoo do this? They use an algorithm system, that scans websites for certain qualities. Although they do not make this public knowledge, we do have a few ideas of what they are searching for.

apple computer desk laptop

This includes having relevant links and references. Images that are labeled correctly. Reliable content. Easy navigation. And numerous sources of your keywords scattered in, typically in a regularly updated blog.

Creating a website using thoughtful practices of SEO will improve your sites rankings. This not only increases your rankings in the search results but also means you have a useful site for your customers.

Overusing Keywords in Your Blog

Search engines like Google are smart.

In fact, they are so smart that they are able to detect when your website is a scam and when it’s legit.

The purpose of search engines is to give their customers the best online experience by directing them to the most useful website.

Therefore, whatever key words are being typed into the search engine bar, Google wants to ensure they will produce the best websites results.

If they fail to do this, then the customers will use another search engine and Google’s respectable reputation will quickly diminish.

person holding white ipad

For this reason, Google scans sites looking for those keywords. In the past, blog writers would overload these keywords onto their clients sites. This helped increase their SEO (search engine optimization) rankings but they were not useful sites for the customers. To remedy this, Google changed the way it scanned for legit sites.

marketing woman office working

In fact, if you are overusing your keywords Google may think you’re not legit and will mark you lower on SEO.

That’s why hiring a good blog writer is important. You want someone who can understands this concept.

Incorporating keywords is a tricky balance.

What you want to do is focus on creating quality content with a few useful key words. If you’re thinking about the needs of the people visiting your site, then you will ultimately be successful.

 

Blog Like a Pro with the Help of These 5 Tips

Blogging is a fun and creative way to share your voice and connect with more people. But if your blog is not set up correctly, readers might be missing out on what you have to say.

woman with laptop lying down in bed

Online readers move fast and are quick to move from page to page. In order to hold your readers attention it’s crucial to follow these 5 blogging tips below.

Write original content. You’re not going to go far if you’re copying and pasting blog posts from other sites. If you are not being your authentic self, readers will pick up on it quickly and dismiss your site.

Be factual. You don’t want to give out misleading or false information. While research may be time consuming, it’ll be worth it in the end. Be as accurate as possible to gain your readers trust and they will come back for more.

Short sentences. All of us, are typically only skimming the page when reading online. For this reason, it’s important to create short sentences. This allows your readers to move their eyes faster onto to page and internalize the information. Keep your blog between 300 – 500 words. If you have to many words, the reader will lose interest and move on.

White space. Creating white space between your paragraphs, allows the readers eyes to easily navigate through the page. Seeing a bunch of words all smooched together looks time consuming and hard to read. But having white space directs the eyes to keep moving down to read further.

Share the knowledge. Your readers are online looking for answers to questions. Share what you know and give it away for free. If you don’t have the answers, your readers will find another site that does. So don’t hide the material, give out the answers.

These are your basic tips to follow when blogging. I also like to bold certain words because I feel it stands out for someone skimming.

Hopefully you made it to end of this post and are reading this. If you are then my tips worked!

achievement adult agreement arms

How Often Should You Update Your Companies Blog?

The more quality blogs you have the better. And the key takeaway here is quality.

According to Hubspot, companies who produce 16 or more blog posts a month has 4 times the traffic than websites with a lower amount of monthly blogs. If this number is hard to hit without sacrificing the quality of your blogs don’t feel too overwhelmed. Just remember the more blogs you have the better. So over time get your company to the point where you can hit 16 or more a month.

silver macbook pro

Typically, you will have regular readers, who are looking forward to reading new blogs. For this reason, the very minimum should be at least once a week in order to keep them satisfied and interested.

You will want to build up more consistency in your blogs and make sure what you are posting is new and fresh.

This includes news updates. Seeing as your expert in the field, you want to be on top of the latest trending news. For example, if your company sells healthcare related items, then it may be a good idea to stay up on the latest medical news. That way if something occurs that is in your niche, you can jump on it and write a new blog about the topic.

man using stylus pen for touching the digital tablet screen

You also want to check out how often your competition is blogging. This allows you to get a better idea of how you can improve and add to your own blog.

Overall, by consistently posting it will help build up your brand loyalty. Having a blog creates organic traffic to your website. Remember, Rome wasn’t built in a day and neither was a long term successful company.

Building up your blog takes time but if you hire an informed and good blog writer you’ll see your traffic increase quicker.

contact me

Why Businesses Need a Blog

Today, it’s crucial for your business website to have an exceptional blog. Producing fresh and relevant content amounts to building a greater online presence, establishing brand awareness, gaining more customers and so much more.

adult article assortment background
#1 – Ensures online visibility – by using keywords in your blog search engines will rate your site higher in the search rankings. This means if you’re a company selling hiking gear in Colorado the more times you have the words “hiking”, “gear” and “Colorado” as keywords listed into your entire website, the search engine will pull up your listing higher when a user searches for those words. This ultimately means you’ll rank higher and gain more visibility than a competitor who does not have those words in their blog.

selective focus photography of woman using smartphone beside bookshelf

Although, the overuse of the keyword and an un-natural sounding blog can do huge damage.

If you’re trying too hard and sound unnatural, your online readers will easily pick up on this. Therefore you may come across as unreliable. This overuse is also picked up by the search engines, like Google. If Google detects that you are overusing the keywords, they will actually mark you lower on the rankings because they may feel your site is a scam.

That’s why hiring a great blog writer is important. It’s a delicate art of balancing the keywords without overusing it that skillful blog content writers are successful at.

#2 – Show who your company is – creating a blog means that you have complete control of what you want to say, how you want it to look and the online atmosphere you want. This allows customers to know your company’s personality. If your customer’s like what your brand is and what you stand for, they are more likely to trust and purchase from you vs a competitor they may disagree with their practices or not know anything about.

two person shaking each others hands

For example, Starbucks is known to treat their employee’s with respect and offer amazing benefits. For this reason customers are willing to spend more money on coffee, versus a competitor because they feel that their money is going to a greater cause. This is a part of Starbucks personality and therefore people feel good about themselves when making the choice to spend money there.

#3 – Social Media Sharing – If a reader finds your blog interesting they are likely to share it on their social media platforms. This exposes your site to more users who may not be aware that you exist. This is why having a relevant and fresh material is also important. The more shares your blog post is able to generate the better. This allows your business to grow the best way possible and that’s with referrals.

apps blur button close up

These are just a few main reasons for a business to have a blog. Do not underestimate the power of having a good blog writer and what it will do for your business.