What is Content Marketing?

The old methods of marketing are quickly becoming less effective and instead is being replaced with content marketing.

Content marketing is a strategy where you are giving your customers useful and relevant information in order to attract and gain business.

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For example, REI (which sells gear and clothes for outdoor recreational activities) offers customers a ton of information. There website is loaded with content that is surrounded with everything that has to do with the outdoors, and not just about their products. You’ll find a section with their expert advice and even a journal of news article and interviews.

By having this content, it opens up their website for new customers to discover them. Someone may only be searching for advice and stumble upon their page. As they are exploring the site, they will likely see the products then and be more willing to purchase if it is offered in that advice section.

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By using content marketing, it also allows them to share more information on social media and improve their SEO rankings while still being cost effective.

This is why it is important to hire a writer who is capable of accurate research or educated in the subject of your content. When you have a lot of valuable content, customers feel more trustworthy of your company and will likely do repeat business.

Can you think of other companies that use a lot of content marketing?

How Often Should You Update Your Companies Blog?

The more quality blogs you have the better. And the key takeaway here is quality.

According to Hubspot, companies who produce 16 or more blog posts a month has 4 times the traffic than websites with a lower amount of monthly blogs. If this number is hard to hit without sacrificing the quality of your blogs don’t feel too overwhelmed. Just remember the more blogs you have the better. So over time get your company to the point where you can hit 16 or more a month.

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Typically, you will have regular readers, who are looking forward to reading new blogs. For this reason, the very minimum should be at least once a week in order to keep them satisfied and interested.

You will want to build up more consistency in your blogs and make sure what you are posting is new and fresh.

This includes news updates. Seeing as your expert in the field, you want to be on top of the latest trending news. For example, if your company sells healthcare related items, then it may be a good idea to stay up on the latest medical news. That way if something occurs that is in your niche, you can jump on it and write a new blog about the topic.

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You also want to check out how often your competition is blogging. This allows you to get a better idea of how you can improve and add to your own blog.

Overall, by consistently posting it will help build up your brand loyalty. Having a blog creates organic traffic to your website. Remember, Rome wasn’t built in a day and neither was a long term successful company.

Building up your blog takes time but if you hire an informed and good blog writer you’ll see your traffic increase quicker.

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