How to Handle Negative Comments on Your Businesses Social Media

A negative social media comment is bound to happen. And when it does, no need to worry or feel too upset. This is all quite common when running any business. Although you want to make sure it’s handled correctly.

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After seeing the comment, you need to address the situation. In other words never ignore or delete the negative statement. Instead, you want to respond as quickly as you can. For this reason, you’ll want someone managing your social media accounts, daily.

When responding, try your best to help. Do not become defensive or angry. Instead, approach the situation in a caring and calm manner.

If the conversation is going back and forth and becoming too long, the best option is to give the customer a number or email for them to reach you and talk one on one with each other.

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Problems and mistakes happen. At first people can have a harsh and critical reaction but once they feel they have been heard and the problem will be solved, they calm down. In fact, they will likely praise your company for handling it as well as you did.

So, while your first reaction to a negative comment may be defensive, remember to stay calm and help the person out. Your other followers will be reading how your company responded and will have a greater respect for you if you take the high road.

Top 5 Advantage Of Using Social Media for Your Business

Having social media accounts for your business is an effective marketing tool. Most people check their social media accounts numerous times a day. Therefore, it only makes sense that having social media helps boost sales and grows your business. You need to market on the platform where your customers are going. Below are 5 advantages of using social media for your business:

  • Allows you to connect and interact on a personal level

  • Further develops your brand and voice

  • Increases traffic to website

  • Allows for customer feedback

  • Improved search engine ratings

This will need to be monitored daily, because there are some risks when having social media. The main thing is that if you have someone being bullying or harassing others. You could also get negative feedback which you would want to be handled immediately. So it’s important to have a staff member to monitor your social media activity.

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