SEO is an acronym for Search Engine Optimization. SEO is a method of creating and organizing your website so that it ranks in the top section of a search result.
Because let’s face it…we don’t tend to scroll down or let alone click onto the second page, when looking for google search results. We typically will click on the top sites that are shown to us.
Now, typically the first result you see will have the word “ad” under it, meaning that that company paid HUGE bucks in order for their site to be listed first. But, below that you will notice sites that do not have to word “ad”. This means that this site has all the aspects that search engines are looking for and that it organically came up in the top of the search results.
This means that this website has exactly what the user is looking for and is a reliable and trust worthy site.
How do search engines, such as Google and Yahoo do this? They use an algorithm system, that scans websites for certain qualities. Although they do not make this public knowledge, we do have a few ideas of what they are searching for.
This includes having relevant links and references. Images that are labeled correctly. Reliable content. Easy navigation. And numerous sources of your keywords scattered in, typically in a regularly updated blog.
Creating a website using thoughtful practices of SEO will improve your sites rankings. This not only increases your rankings in the search results but also means you have a useful site for your customers.