Keyword Research for Using SEO

Being knowledgeable in SEO strategies is important for all content writers to be familiar with. One of these strategies is using keywords that are naturally woven into your blog. But, if you’re an entry level writer then how do you know what keywords to use?

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The best method that I have discovered is to first, think about what keywords your reader would be looking for. Begin with a broad search and then try to think of words to narrow the search. For example if you running a new website for a local juice bar, your keywords might not only include the obvious keywords but also the zip code and area that you are located in.  This way your site may come up higher when users are looking a juice bar in a specific area.

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You also can try searching for these words in google. As you are researching words that you think will be good to use, you can scroll all the down at the bottom of the search screen and see the “searches related to” section. This will also give you an idea of some other keywords to input as well.

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Scrolling to the related search sections offers other keyword suggestions

Remember not to overuse the keyword and to naturally weave into your blog. I usually write the blog first the way I want it and then look for areas where I could naturally add the keywords there.

Do any of you other bloggers reading this have any helpful tips when it comes to deciding which keywords should be used?

What is SEO?

SEO is an acronym for Search Engine Optimization. SEO is a method of creating and organizing your website so that it ranks in the top section of a search result.

Because let’s face it…we don’t tend to scroll down or let alone click onto the second page, when looking for google search results. We typically will click on the top sites that are shown to us.

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Now, typically the first result you see will have the word “ad” under it, meaning that that company paid HUGE bucks in order for their site to be listed first. But, below that you will notice sites that do not have to word “ad”. This means that this site has all the aspects that search engines are looking for and that it organically came up in the top of the search results.

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This means that this website has exactly what the user is looking for and is a reliable and trust worthy site.

How do search engines, such as Google and Yahoo do this? They use an algorithm system, that scans websites for certain qualities. Although they do not make this public knowledge, we do have a few ideas of what they are searching for.

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This includes having relevant links and references. Images that are labeled correctly. Reliable content. Easy navigation. And numerous sources of your keywords scattered in, typically in a regularly updated blog.

Creating a website using thoughtful practices of SEO will improve your sites rankings. This not only increases your rankings in the search results but also means you have a useful site for your customers.