The old methods of marketing are quickly becoming less effective and instead is being replaced with content marketing.
Content marketing is a strategy where you are giving your customers useful and relevant information in order to attract and gain business.
For example, REI (which sells gear and clothes for outdoor recreational activities) offers customers a ton of information. There website is loaded with content that is surrounded with everything that has to do with the outdoors, and not just about their products. You’ll find a section with their expert advice and even a journal of news article and interviews.
By having this content, it opens up their website for new customers to discover them. Someone may only be searching for advice and stumble upon their page. As they are exploring the site, they will likely see the products then and be more willing to purchase if it is offered in that advice section.
By using content marketing, it also allows them to share more information on social media and improve their SEO rankings while still being cost effective.
This is why it is important to hire a writer who is capable of accurate research or educated in the subject of your content. When you have a lot of valuable content, customers feel more trustworthy of your company and will likely do repeat business.
Can you think of other companies that use a lot of content marketing?