What is Content Marketing?

The old methods of marketing are quickly becoming less effective and instead is being replaced with content marketing.

Content marketing is a strategy where you are giving your customers useful and relevant information in order to attract and gain business.

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For example, REI (which sells gear and clothes for outdoor recreational activities) offers customers a ton of information. There website is loaded with content that is surrounded with everything that has to do with the outdoors, and not just about their products. You’ll find a section with their expert advice and even a journal of news article and interviews.

By having this content, it opens up their website for new customers to discover them. Someone may only be searching for advice and stumble upon their page. As they are exploring the site, they will likely see the products then and be more willing to purchase if it is offered in that advice section.

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By using content marketing, it also allows them to share more information on social media and improve their SEO rankings while still being cost effective.

This is why it is important to hire a writer who is capable of accurate research or educated in the subject of your content. When you have a lot of valuable content, customers feel more trustworthy of your company and will likely do repeat business.

Can you think of other companies that use a lot of content marketing?

Keyword Research for Using SEO

Being knowledgeable in SEO strategies is important for all content writers to be familiar with. One of these strategies is using keywords that are naturally woven into your blog. But, if you’re an entry level writer then how do you know what keywords to use?

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The best method that I have discovered is to first, think about what keywords your reader would be looking for. Begin with a broad search and then try to think of words to narrow the search. For example if you running a new website for a local juice bar, your keywords might not only include the obvious keywords but also the zip code and area that you are located in.  This way your site may come up higher when users are looking a juice bar in a specific area.

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You also can try searching for these words in google. As you are researching words that you think will be good to use, you can scroll all the down at the bottom of the search screen and see the “searches related to” section. This will also give you an idea of some other keywords to input as well.

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Scrolling to the related search sections offers other keyword suggestions

Remember not to overuse the keyword and to naturally weave into your blog. I usually write the blog first the way I want it and then look for areas where I could naturally add the keywords there.

Do any of you other bloggers reading this have any helpful tips when it comes to deciding which keywords should be used?

Do you Make These 5 Blogging Mistakes?

If you have a blog and it seems to be going nowhere, you may want to re-examine your technique. Especially if you are losing followers. Below are 5 common blog mistakes writers can be accustomed too, without realizing its harmful.

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Not Writing Consistently

The more consistent you write for your blog, the better. Especially if you have followers. They followed you for a reason, so give them what they want. More blogs that will make their day! This also tends to gain respect and trust from your readers as well. They know they can rely on you for consistent updates and news.

Too Many Topics

Oh man! Talking about too many topics can be really overwhelming and chaotic for your reader. Imagine this scenario….I just discovered your site and am skimming through your blog. Your blog…is right up my alley. You’re talking about the Kardashians, Ariana Grande and all the celebrity gossip. I am loving it! But then all of the sudden, I hit “Next” and your talking about how the architecture aspect of the Sears Tower was based off a pack of cigarettes. What? You completely switched topics and confused me. So, guess what…I’m leaving your site and now going to find another site by googling more celebrity gossip.

For this reason, I would advise to write between one or three topics.

Ignoring Your Audience

You need to write with a purpose and your audience is that purpose. Remember that you are writing for them. They are coming to your site for help, information or to just enjoy your writing. So keep them in mind when discussing topics. If you are unsure who your audience is, then you need to do some research and discover who they are.

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Lousy Quality

Sometimes bloggers focus more on quantity, instead of quality. While it’s important to be consistent in your blog writing, you also want to make sure it’s your best work. Good quality goes all long way. 12 crappy blogs will turn a reader away versus one great blog, which may attract a follower or two.

No Use of Tone

Writing a blog is not the same as writing an academic research paper. So, have fun with it! Do not go all monotone boring. Instead, write like you talk. Show your excitement or your dislike for something. Get your readers involved by letting them see your personality.

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Having a blog means that you learn and grow from your mistakes. That’s a part of the process and it’s apart of the fun of it. It’s all about discovering what works for you from trial and error. Hopefully now that you know these top 5 mistakes, you’ll be able to adjust your blogging methods and see if that helps you out.

Do any of you guys have any other suggestions? Anything that did or did not work for you? If so , please share in the comments. I would love to hear from you.

How Often Should You Update Your Companies Blog?

The more quality blogs you have the better. And the key takeaway here is quality.

According to Hubspot, companies who produce 16 or more blog posts a month has 4 times the traffic than websites with a lower amount of monthly blogs. If this number is hard to hit without sacrificing the quality of your blogs don’t feel too overwhelmed. Just remember the more blogs you have the better. So over time get your company to the point where you can hit 16 or more a month.

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Typically, you will have regular readers, who are looking forward to reading new blogs. For this reason, the very minimum should be at least once a week in order to keep them satisfied and interested.

You will want to build up more consistency in your blogs and make sure what you are posting is new and fresh.

This includes news updates. Seeing as your expert in the field, you want to be on top of the latest trending news. For example, if your company sells healthcare related items, then it may be a good idea to stay up on the latest medical news. That way if something occurs that is in your niche, you can jump on it and write a new blog about the topic.

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You also want to check out how often your competition is blogging. This allows you to get a better idea of how you can improve and add to your own blog.

Overall, by consistently posting it will help build up your brand loyalty. Having a blog creates organic traffic to your website. Remember, Rome wasn’t built in a day and neither was a long term successful company.

Building up your blog takes time but if you hire an informed and good blog writer you’ll see your traffic increase quicker.

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Why Businesses Need a Blog

Today, it’s crucial for your business website to have an exceptional blog. Producing fresh and relevant content amounts to building a greater online presence, establishing brand awareness, gaining more customers and so much more.

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#1 – Ensures online visibility – by using keywords in your blog search engines will rate your site higher in the search rankings. This means if you’re a company selling hiking gear in Colorado the more times you have the words “hiking”, “gear” and “Colorado” as keywords listed into your entire website, the search engine will pull up your listing higher when a user searches for those words. This ultimately means you’ll rank higher and gain more visibility than a competitor who does not have those words in their blog.

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Although, the overuse of the keyword and an un-natural sounding blog can do huge damage.

If you’re trying too hard and sound unnatural, your online readers will easily pick up on this. Therefore you may come across as unreliable. This overuse is also picked up by the search engines, like Google. If Google detects that you are overusing the keywords, they will actually mark you lower on the rankings because they may feel your site is a scam.

That’s why hiring a great blog writer is important. It’s a delicate art of balancing the keywords without overusing it that skillful blog content writers are successful at.

#2 – Show who your company is – creating a blog means that you have complete control of what you want to say, how you want it to look and the online atmosphere you want. This allows customers to know your company’s personality. If your customer’s like what your brand is and what you stand for, they are more likely to trust and purchase from you vs a competitor they may disagree with their practices or not know anything about.

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For example, Starbucks is known to treat their employee’s with respect and offer amazing benefits. For this reason customers are willing to spend more money on coffee, versus a competitor because they feel that their money is going to a greater cause. This is a part of Starbucks personality and therefore people feel good about themselves when making the choice to spend money there.

#3 – Social Media Sharing – If a reader finds your blog interesting they are likely to share it on their social media platforms. This exposes your site to more users who may not be aware that you exist. This is why having a relevant and fresh material is also important. The more shares your blog post is able to generate the better. This allows your business to grow the best way possible and that’s with referrals.

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These are just a few main reasons for a business to have a blog. Do not underestimate the power of having a good blog writer and what it will do for your business.